The Business Journal

Posts Tagged ‘Success’

I stated above that, for  selling, it is wise to start by building a list of potential customers within a five-mile radius. This may not be pertinent in some instances, and that radius may have to be 10 or even 20 miles, but the principle is important.

I have advised numerous franchise companies over the years, and in most cases a franchisee buys a given territory. This can be based on postcodes, counties or population. Nevertheless, when a new franchisee starts business, they should concentrate on distributing their marketing literature in most cases within a one-mile radius of their base and then gradually move out.

It is often fascinating to see how much potential business there can be within a one-mile radius, and it is so much more cost-effective,as vans with company logos that are continually seen can generate new enquiries. We all know that success in advertising comes from the repetition, not just the one sighting. This requires a much more detailed and planned approach. Every sales person, unless starting with a virgin product or virgin territory, will no doubt have some existing customers.