The Business Journal

Proactive marketing and selling are entirely in your control. You will decide how many people you will approach, and by increasing your activity here you will undoubtedly increase your sales. Selling after all is really a numbers game. The more people you talk to, the more likely you are to win business.

In our executive recruitment division, which is probably in one of the most competitive industries, where advertising your services is a complete waste of money, winning new clients is totally dependent on the number of outgoing approaches that are made to prospective customers. It is a very simple formula – the more contacts that our sales people make, the more successful they will be.

I personally recommend that every business should be operating both proactively and passively. Of course, it is essential to have a website, and for any readers who want further advice on this, contact us at allendaleapts.